Integrated Campaign: The Destination Sale
Turning Data into Revenue
The initial 5-week campaign faced a challenge: Engagement was high, but redemptions were low. By analyzing mid-campaign data, I identified that customers were saving coupons but forgetting to use them. I deployed a new automated email flow to nudge these high-intent users. This single optimization recovered $60k+ in revenue, helping the campaign finish +15.9% YoY
Orchestrated a 5-week sale that cleared inventory through synchronized print and digital touchpoints.
Delivered $270k+ in revenue against our total marketing budget, proving the effectiveness of the omni-channel mix.
Analyzed real-time redemption lag and deployed automated email triggers to beat the previous year's figures.
Generated In Direct Email Coupon Revenue - Directly attributed revenue generated from the 20-email campaign series. This channel drove 3total orders and maintained consistent engagement throughout the 5 weeks.
ROAS In Direct Mail – For every dollar spent on printing and postage, the campaign returned over $5.50 in sales, validating the investment in print media.
In Direct Mail Revenue - The postcard campaign was the top performer in revenue. Despite the digital push, physical mail proved to be the strongest driver for in-store foot traffic.
In Automated Email Revenue - Automated reminder flows captured sales from customers who initially abandoned their coupons. This automation saved 22% of the campaign's total revenue.
