The Dardano's Broomfield Flagship Experience
Immersive Spatial Design - Designed the complete layout and flow
of the 14,000 sq. ft. store, anchored by a custom-built "Hero Wall" entrance. This rounded feature
wall sets the mood with cinematic lighting and integrated digital displays, guiding customers past
hidden changing rooms and into the curated zones beyond.
Custom Fixture Engineering - Moved beyond standard catalogs by
designing over 50 unique fixtures and furniture pieces from scratch. I took every item from the shoe
nesting tables to the service counters, from initial 3D models to final manufacturing, ensuring
custom logo cards and retail brand guidelines fit perfectly in the space.
Visual Identity & Signage - Created the visual language that
brings the building to life. This included the 30ft vinyl wrap for the HOKA shop-in-shop, the "HOKA
Bird" icon integration, and the technical files for the exterior illuminated signage that defines
the building's night-time presence.
Pioneering the Immersive HOKA Shop-in-Shop
I designed and executed the country's first fully immersive HOKA shop-in-shop. This wasn't just a
display; it was a branded zone defined by a massive 44ft x 3.5ft custom
vinyl wrap that surrounds the customer.
The challenge was to innovate within strict brand guidelines. I developed custom shoe holders
featuring the HOKA 'Bird' icon; a design element rarely isolated in their branding. The concept was
so successful that HOKA has since adopted my fixture design for use in
retail locations nationwide.
A 44ft Visual Horizon - The custom "HOKA Blue" vinyl wrap acts as
a continuous horizon line, physically wrapping the corner to immerse the customer and define the
brands identity around them.
Zone Definition The design uses the high-contrast blue wrap
against the neutral store palette to instantly signal the "Active/Performance" zone, drawing the eye
from across the 14,000 sq. ft. floor.
Bespoke "Bird" Hardware - Unlike standard generic shelving, the
shoe holders were custom-fabricated from wood, featuring the HOKA bird, a rare solo use of the icon
that I engineered specifically for this display.
Strategic Retail Buildouts & Custom Fixturing
Transforming brand identities into physical spaces requires precision and modularity. I designed and managed the installation of custom fixtures, millwork, and architectural elements that elevated the entire 14,000 sq. ft. retail environment.
Brand-Compliant Modular Fixturing - Coordinated directly with top-tier footwear brand design teams to engineer modular display fixtures. These units strictly adhered to individual brand guidelines while seamlessly integrating into the store's overarching color palette. The modular design allows the floor to pivot instantly based on seasonal inventory.
Bespoke Millwork & Utility - Designed custom furniture to solve specific retail pain points. This included a multi-terminal checkout counter built for high-volume efficiency, and custom try-on benches featuring hidden drawers for disposable socks and integrated storage for associate fitting stools.
Acoustic Cloud Lighting - The space featured a beautiful, but highly echo-prone, exposed industrial ceiling. To mitigate noise and improve customer-associate communication, I designed and suspended geometric acoustic 'clouds.' These dampened ambient sound while housing integrated lighting to highlight the retail floor below.
Custom Wayfinding - Developed bespoke acrylic amenity and fitting room signage, meticulously crafted to align with Dardano’s brand typography and iconography.
Exterior Color Palette
The exterior palette was carefully engineered to reflect the brand's rugged heritage while meeting modern premium retail standards. Click the swatches below to explore how each material and color is strategically distributed across the building's facade to draw the eye toward the entrance.
Commercial Impact & Store Performance
Annual Revenue - Generated $3.8 million in gross sales in 2025, establishing this flagship location as a highly profitable commercial space.
Total Revenue Share – Captured over a quarter of the company's entire revenue in 2025, an exceptional milestone for a retail location only in its third year of operation.
Sales Multiplier - Drove a massive 4.35x increase in sales volume compared to year-one baselines, fueled by targeted local brand awareness campaigns and an optimized store flow.
Higher DPT - Outperformed the legacy main store location with a 10.41% increase in Dollars Per Transaction (DPT), directly validating the strategic site selection and the store's ability to convert a higher-value demographic.
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