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ReVamping the Post-Purchase Experience
I executed a full-stack overhaul of Dardano’s customer account ecosystem, transforming a legacy, friction-heavy interface into a seamless loyalty hub. By rewriting the core Liquid logic and implementing a modern self-service UI, I turned a standard "login page" into a high-value retention asset.

Dardano’s Customer Portal Architecture

Explore the Dashboard
Don't just look, interact! Interact with the live simulation below to see the logic in action.

Experience Zero-Friction Entry

Revamped Login & Account Creation

I replaced the standard, frustrating forms with a modern, user-friendly interface.
• Try the Toggles: Click the "Eye" icon to see the password visibility logic in action.
Break the Rules: Try entering mismatched passwords to trigger the custom validation error bubbles I built.
🔒 Sandbox Mode: Go wild! What happens in the demo, stays in the demo... No data is saved, stored, or sent to the server. Feel free to use "password123"

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Key Result Highlights

Turning Usability Into Retention

The challenge wasn't just visual; the underlying architecture made it difficult for users to self-manage their rewards. I re-engineered the customer portal from the ground up, integrating complex purchase history data with a seamless rewards UI. This full-stack intervention bridged the gap between e-commerce transactions and brand loyalty, resulting in a seamless post-purchase experience that encouraged users to return, redeem, and repurchase at a significantly higher rate.

+20%
Increase in New Sign-Ups

By simplifying the account creation flow and clearly displaying VIP benefits on the signup page, we significantly lowered the barrier to entry for new users.

+110k
Active VIP Members

A transparent dashboard that clearly shows points and tier status gamified the experience, encouraging users to log in more frequently to check their progress.

+15M
Loyalty Points Redeemed

Making points visible and easily accessible on the main dashboard directly correlated with an increase in reward redemption and repeat purchases.

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